Michael Celayeta

16806 Sedona Springs Lane, Spring, TX  77379

831-588-9962

Background Summary

GENERAL MANAGER with extensive experience in operations, marketing and sales, and the financial management of professional services, high-tech businesses. Product knowledge spans basic to complex networks, telecommunications, and computer related services. Related areas of expertise are:

·     Business Development

·     Solution Selling

·     Partner Relationships

·     Business Turnaround

·     Client Retention

·     Employee Loyalty

Qualifications

BUSINESS SKILLS: Strategic planning, business development, information technology, marketing, sales & sales management, product development, operations, logistics, finance, P&L, operations and human resources.

PERSONAL SKILLS:  Conceptual & strategic thinker with the ability to solve complex problems; High-energy leader, visionary and change agent; Multi-tasking project manager, implementer, and results producer; Seller, negotiator and closer; Empathic people developer, trainer, and mentor. 

EXPERIENCE: Small and medium businesses, High growth and mature businesses. Extensive services industry experience in operations, sales and marketing.  Focus on small business across all verticals.

Experience

All Covered, Inc.

2000-2009

Director, Strategic Partner Operations (2007-2009)

·     Based in California, created, developed and directed hardware and software resale business. Started with a concept in November 2006 and generated over $12 million in revenue with a gross margin over 13% at the end of 2008. Developed vendor and manufacturer relationships and negotiated favorable pricing agreements.

Director, National Accounts (2006-2007)

·     Based in California, created a strategy and program for managing multi site clients. Created documentation and training for the successful management of and service delivery to multi site clients. Maintained a relationship with Dell for delivering infrastructure assessments and services by All Covered under the Dell name.

Director, Consulting Services  (2004-2006)

·     Based in Redwood City, CA with 34 employees in the Bay Area and Sacramento offices, Improved client losses from 28% to 17% annualized, beating the company target of 20%. Improved employee retention from ~65% to ~90% annualized beating the company target of 80%. Increased weekly revenue from ~$90k to ~$110k.

Managing Consultant, Sacramento, CA, (2002-2004)

·     Responsible for tripling the weekly revenue in this field office. Client and employee retention were always above company targets.

Earlier All Covered assignments included Systems Engineer and Team Lead in the Sacramento field office from 2000 to 2002.

CMC Services, Owner

1994-1999

·     Started a spa service company. Negotiated with national manufacturer to be the factory service company for a region. Negotiated with dealers in the region to be their sole service provider. Business became profitable by the third month and supported my family for over five years.